Why am I a multi-genre author when I’m brown stuff in my pants at marketing?

 


On social media sites, bios in my books, and my website I state that I am a multi-media author. Meaning I write stories in different genre styles rather than mixing genre within one story, although there is always overlap.  This makes marketing difficult because my website is not geared towards one type of reader, and in my newsletter, I am always trying to be interesting to people who like different things and still keep it short.

All the advice when I started to write books for publication suggested this was a bad move. Authors whose websites were up there in the’ best author website’ lists were all one genre focused, or they wrote different genres under different names.  Good idea.

Did I take any notice of the advice? No.

Why not? It felt false to write under different names…no that’s not true and I want to be honest with you. The real reason is I’d have to remember which part of my personality would need to be at the forefront every time I wrote, and as I am still figuring out who I am with one name, well, I think I’d be even more of a mess with multiple names.

And imagine all the ideas for stories I’d have to fend off.  It’s bad enough now with one open door, but if I had three doors open it would be a flood. I’d have multiple notebooks with a story premise, but nothing completed. I know some of you are thinking but surely an open door with multiple genres would generate more ideas than three focussed ones. Yep, you’re probably right, but one door means there is only space for one idea to come through at a time. Or that’s what I tell myself. ( Doors are fascinating, we'll chat about them another time though. I'm trying to stay focused.)



 I couldn’t cope with the thought of having numerous websites and each having a separate leader magnet (something for free to drag unsuspecting readers onto my email list) for each one, (although I do have separate leader magnets for each of my books so maybe this reason is a leaky bucket,) plus writing emails or newsletters for more than one site. Who has the time for that? A full-time successful author I guess, but I had an internet business with my husband when I began so couldn’t dedicate all day to writing. Even now I have retired I don’t write all day, there are too many other things I want to be doing, and a new job is not it.

I also think readers are clever and can work out what genre each book is in and then decide to buy it or not depending on their preference. It does mean I may not get repeat buyers, which I should be aiming for as that is the point of a newsletter. Ah well.

Despite all the sensible advice, I write in different genres under the same name, especially in my flash fiction books (again a big no no it seems, but I enjoy the reviews and comments- one person liking the fantasy, another the horror, another hating the weird stories!)  I could continue to create more reasons why but really, I didn’t have a choice.

You see, I cannot control which story wants to be written first, it tends to be the character who jumps up and down waving their hands, shouting ‘pick me, pick me,’ the loudest, or the most annoying character who distracts me from anything else I want to do. And once the character is out, I cannot twist their tale to fit a specific genre other than the one it is.  It’s bad enough having characters in my head arguing with the words I use, convincing me their tale needs to be told first, and sulking when I make life hard for them, but how much worse would that be if they started a rebellion due to genre prejudice? Or, and this is a horrifying thought (my hand is shaking, and I pause, should this even be put in black and white, will it give them ideas?) What if they left me for another writer?

It’s not worth the risk, so marketing continues to be a struggle, but I keep sane. I think.

Recently several famous and well-known authors have slipped from their comfort zones and write in new genres. I guess after you have written thirty plus books in the same style it could get boring, so I don’t blame them for following my lead and making my bad choice look trendy. They, of course, already have cruise boats full of readers and fans, many of whom will cross the oceans with the author because they like the writing style.

My fleet of rowing boats have different coloured striped awnings to keep off the sun and rain. They are more eco-friendly than a cruise boat. Quieter. More personal. Not as safe in a storm, but they do link together with my name which creates stability. Sort of.



I’ve always read different genres, because it’s the story that’s important to me not the style it is written in, although I do tend to keep and reread more fantasy books than any other. Re-reading a mystery or crime novel when I know the answers is not so much fun as being immersed in a fantasy world where I tend to forget what is going to happen next.

The benefits of being a multi-genre author are… there are always benefits...

Whatever genre you write in, your voice will be recognisable, the questions you explore, the emotions you evoke will be in each, and if readers like your voice and identify with your characters and their problems, then they may decide to step from one genre rowing boat to another.

You can experiment with genres and cross overs too.

You are writing what you want to.

Your characters will love you, forever, because you listened to them.

 I love the adventure of trying on different genre clothes, seeing what fits me best and I’ve found some days one style feels right, often it is fantasy, but occasionally I need to put on my galoshes and wade in the red waters of a horror, especially when I write flash fiction or short stories. If I let a little trickle from my soul on occasions it won’t build up inside me and bleed into my real life. I do enjoy being evil on occasions. Romance is fun, too.  I can let out that pink hearts gooey side of me and know my characters will have a happy ending. That’s kind of nice.

It doesn’t matter to me which genre my character’s stories are because I just love to write. It energises me, but that’s another chat…


 If you have enjoyed this BLOG, or found it helpful, please consider buying me a coffee

______________________________________

Thank you for reading my Blog, you can find more about me here...

Website

YouTube

Facebook Author Page

Twitter

Instagram


Comments